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Seller's Plan Of Action






To:              New Client


From:          The Rodney Logan Team


RE:             Objectives for the Sale of (subject property)


It is my objective to have as many qualified buyers as possible exposed to your property until it is SOLD.  Furthermore, I will communicate the results of our activities to you on a regular basis.  I will assist you in obtaining the highest dollar value for your property with the least amount of problems, and, last but not least, I will constantly seek the best possible methods of exposing your property to potential buyers in the marketplace.


The following is my "PERFORMANCE CAMPAIGN" for marketing your property:


  • Submit your property to the multiple listing service currently servicing 20,000 + agents/brokers.
  • Submit copies of your listing to all Local area agents for their waiting buyers.
  • Have personal telemarketers contact all agents known to have an interest in this type of property.
  • List needs with our exclusive "Have/Want" computer database.
  • Telemarket 300 owners/renters in the surrounding area.
  • Prepare an informational brochure with a photograph of the property and a list of features and benefits. The cooperating agents will use this to demonstrate the property to their potential buyers.  Furthermore, they will be distributed as follows:

o      Available in the offices of Bankers Realty.

o      Distributed at any Bankers Realty broker meetings.


o      Submitted to over fifty websites and twenty search engines.

o      Distributed to all local real estate offices on a consistent basis.

o      Distributed to all surrounding properties in the immediate area.


  • Promote and display at the weekly board of Realtors® breakfast and marketing session for maximum exposure to other agents in the area.
  • Present and exhibit at any investment and exchange group meetings.
  • Exchange information with all relocation firms.
  • Complete a schedule of "CASH IN POCKET" for each offer presented.
  • Pre-qualify, when possible, all potential buyers to save time and energy.
  • Email surveys to all salespeople who have seen the property requesting feedback and suggestions of any changes that should be made to make the property more marketable to a buyer.
  • Email a copy of the multiple listing for your approval.
  • Arrange interim financing, where necessary.
  • Create additional exposure through a professional sign, riders, and a brochure box.
  • Make you completely aware of all the various methods of financing that a buyer may want to use.
  • Update you as to any price or changes in the money market and their effect on the sale of your property.
  • Log all calls generated and the source of their origin.
  • Represent you upon the presentation of all contracts by the cooperating brokers and assist you in negotiating the very best possible price and terms for you.
  • Direct mail 1,000 flyers to potential buyers in the area.




  • Handle follow-up and keep you informed, after the contract has been accepted, on all mortgage, title, and other closing procedures.
  • Have your check delivered at the close of escrow!


I look forward to implementing these and the other customized services that will accomplish your goals!





Rodney Logan

Bankers Realty\Logan Systems & Strategies



Approved by _______________________        _______________________









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Bankers Realty
21250 Hawthorne Blvd. #500 • Torrance, CA 90503
Office: (323) 293-5300 • Cell: (323) 864-3139
Fax: (323) 843-9458