SELLER’S PLAN OF ACTION
To: New Client
From: The Rodney Logan Team
RE: Objectives for the Sale of (subject property)
It is my objective to have as many qualified buyers as possible exposed to your property until it is SOLD. Furthermore, I will communicate the results of our activities to you on a regular basis. I will assist you in obtaining the highest dollar value for your property with the least amount of problems, and, last but not least, I will constantly seek the best possible methods of exposing your property to potential buyers in the marketplace.
The following is my "PERFORMANCE CAMPAIGN" for marketing your property:
- Submit your property to the multiple listing service currently servicing 20,000 + agents/brokers.
- Submit copies of your listing to all Local area agents for their waiting buyers.
- Have personal telemarketers contact all agents known to have an interest in this type of property.
- List needs with our exclusive "Have/Want" computer database.
- Telemarket 300 owners/renters in the surrounding area.
- Prepare an informational brochure with a photograph of the property and a list of features and benefits. The cooperating agents will use this to demonstrate the property to their potential buyers. Furthermore, they will be distributed as follows:
o Available in the offices of Bankers Realty.
o Distributed at any Bankers Realty broker meetings.
o Submitted to over fifty websites and twenty search engines.
o Distributed to all local real estate offices on a consistent basis.
o Distributed to all surrounding properties in the immediate area.
- Promote and display at the weekly board of Realtors® breakfast and marketing session for maximum exposure to other agents in the area.
- Present and exhibit at any investment and exchange group meetings.
- Exchange information with all relocation firms.
- Complete a schedule of "CASH IN POCKET" for each offer presented.
- Pre-qualify, when possible, all potential buyers to save time and energy.
- Email surveys to all salespeople who have seen the property requesting feedback and suggestions of any changes that should be made to make the property more marketable to a buyer.
- Email a copy of the multiple listing for your approval.
- Arrange interim financing, where necessary.
- Create additional exposure through a professional sign, riders, and a brochure box.
- Make you completely aware of all the various methods of financing that a buyer may want to use.
- Update you as to any price or changes in the money market and their effect on the sale of your property.
- Log all calls generated and the source of their origin.
- Represent you upon the presentation of all contracts by the cooperating brokers and assist you in negotiating the very best possible price and terms for you.
- Direct mail 1,000 flyers to potential buyers in the area.
- Handle follow-up and keep you informed, after the contract has been accepted, on all mortgage, title, and other closing procedures.
- Have your check delivered at the close of escrow!
I look forward to implementing these and the other customized services that will accomplish your goals!
Sincerely,
Rodney Logan
Bankers Realty\Logan Systems & Strategies
Approved by _______________________ _______________________
